Chalk & Cheese Films
Visual Identity
2025, Independent
Chalk & Cheese Films is a Mumbai-based production company with the vision of crafting distinctive work that breaks away from conventional norms, offering fresh perspectives in ad films and the production and distribution of motion pictures.
Built from the initials ‘CC’, the logo deliberately resists the idea of contrast suggested by the name. Instead of separating or opposing forms, the letters are collapsed into a single, unified mark, intended to be read as a whole. The mark also rotates on its side to reveal a friendly smiling face, with double the smile ;)). The graphic language is bold and fluidic, driven by a single heavy weight of Barlow Condensed in a rich, intense shade of red that drives the brand’s communication, accompanied by a muted blue as an accent.